Rock and Ice Climbing Photography Blog

Alex Ratson is a globally published Editorial and Commercial Photographer specializing in Adventure Sports and Travel photography. With over two decades of experience as a Rock and Ice climber, Alex is right at home in the mountains

In addition to this Alex also manages a large account on Instagram where he supports marketing campaigns through Influencer marketing

One Day, 12 Shots

As someone who has a strong visual social media presence it is not uncommon to hear feedback from followers asking me such questions as 'your life is such an inspiration, I struggle so much with life, how do you do it'.

As innocent as these comments and questions are I actually find them quite hurtful. Why? I am far from perfect and I am far from problem free.

It is easy to take my photos out of context. People generally engage in social media as a means to get inspiration, hence if you come across my photos you are most likely going to be inspired by them.

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